WildFly Productions + WNTI + EBTJV
In 2025, Wildfly released a Retro Collection of soft goods designed not only to celebrate fly fishing culture but to directly raise funds for native trout conservation. Wildfly’s first Retro Collection, paired with the film Cutthroat in the Quiet Season, raised $2,548 for Western Native Trout Initiative and helped shine a spotlight on native trout and their waters across the West. Their second Retro Collection supported the Eastern Brook Trout Joint Venture and, alongside the film North Woods Brookies, contributed $1,770 while highlighting wild Brook Trout and their unique strongholds across the Northeast.
We sincerely appreciate the financial support to help advance our missions to protect and restore native trout, but just as importantly, we are grateful for the awareness and visibility that Wildfly continues to bring to our organizations. Their films, platform, and storytelling reach people we could never reach alone, and that awareness is invaluable for native trout conservation nationwide.
On behalf of Western Native Trout Initiative and Eastern Brook Trout Joint Venture, thank you Wildfly for your partnership and for helping more people learn about, value, and support native and the rivers they depend on.
Images courtesy of @Aimee.Bartee and @wildflyproductions <--Check them out on Instagram!
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